Today’s “a day in the life” is the supremely talented Lindsay of Pinch of Yum. The work Lindsay and her husband Bjork do on Pinch of Yum is inspiring. The food is gorgeous, and the knowledge they share with not only their readers but other food bloggers is absolutely priceless. Enjoy learning more about Lindsay!



Tell me about yourself and how you started food blogging.

Cooking became a more significant part of my life when I was in college and then eventually when Bjork and I got married and I actually had “a family” to cook for. I’ve always enjoyed food but it was during those young adult years that I really started to try more things in the kitchen and get excited about not just the eating but the cooking as well. Full time blogging was never a dream that I had when I started my blog – I don’t even think I really understood that that was a “thing”. I just started my blog so I could have a place to share recipes and photos other than Facebook. I actually had always dreamed of being a teacher, so it feels weird to be at this point where I’m walking away from my lifelong first dream to a more recent second dream that has surfaced within the last few years! :)

Take me through your day. 

Let me just say this: I don’t really have a typical day, but I have typical “days” – so I have Post Days (days when I get up earlier to write posts), Cooking Days (days where I really emphasize stocking up on new recipes and photography), Meeting Days (days when I have lots of meetings or Bjork and I need to work together at the office to plan stuff), and Work Days (days where I really focus on the “desk” part of the job). Each of those sort of has its own schedule.

This schedule is sort of a meshing of all four types of days. :)Bjork-and-Lindsay-About-Page

6:30AM wake up, COFFEE, breakfast, read something inspiring

7:00-9:00 write and publish and promote daily post (M/W/F)

9:00AM shower and get ready for the day

9:30AM grocery store run

10:00-1:00PM cooking and photographing (and eating lunch at some point)

1:00PM meet with Bjork at the office

2:00-5:00PM work on high priority stuff at the office (especially focused on big projects)

5:00-7:00PM work on low priority task-y stuff (email, comments)

8:00PM dinner

9:00PM gym, maybe

10:00PM news, The Office, or scrolling through my phone

What is your one must-have kitchen tool or gadget?

Food Processor!

Tell us the top 5 items that in your fridge that are essential.

Half and half for coffee

Plain yogurt


Parmesan Cheese


Tell us the top 5 essential items in your freezer.

Frozen Fruit (peaches and mangoes especially)

Frozen vegetables

Leftover blog food


A few Amy’s Organic frozen dinners

What is your favorite cookbook?

The New Classics by Saveur

What recipe on your blog are you most proud of?

Thai Yellow Curry with Beef and Potatoes! MADE FROM SCRATCH.


What recipe on your blog do your readers seem to love most?

Creamy Cauliflower Sauce

Creamy Cauliflower Sauce - Pinch of Yum

What have you learned since you began blogging?

It’s a marathon, not a sprint.

What have you found to be the most challenging part of blogging?

Comparison. It’s really hard not to compare yourself to other bloggers in a world where we all try to put our best selves forward all the time.

Do you have any advice for someone who is interested in cooking or food blogging?

Don’t do it for the money – do it for the love of food and the love of blogging! There is definitely money to be made, but it’s just so rare to get that right out of the gate. You need to be willing to work for free for a while, so do it for the love! :)


Thanks Lindsay! I loved learning more about you! I hope to meet you and Bjork some day soon. And I’m trying that cauliflower sauce realllllllllly soon. 

You can find more of Lindsay on Twitter, Facebook, Pinterest, Google+ and Instagram.